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Measure Price Sensitivity with Van Westendorp Price Sensitivity Meter

Since 1976, 40 years precisely, the Van Westendorp Price Sensitivity Meter (PSM) has been a go to question type for surveying consumers when companies need to measure price sensitivity and gain insight into what the...

The post Measure Price Sensitivity with Van Westendorp Price Sensitivity Meter appeared first on QuestionPro Blog.

By Raj Roy. Posted on Fri, 30 Sep 2016 13:30:08. Comments

On the blog

Measure Price Sensitivity with Van Westendorp Price Sensitivity Meter

Since 1976, 40 years precisely, the Van Westendorp Price Sensitivity Meter (PSM) has been a go to question type for surveying consumers when companies need to measure price sensitivity and gain insight into what the...

The post Measure Price Sensitivity with Van Westendorp Price Sensitivity Meter appeared first on QuestionPro Blog.

By Raj Roy. Posted on Fri, 30 Sep 2016 13:30:08. Comments

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